"In developed economies majority of food waste happens at the Retail and Consumer level."
- Food and Agriculture Organization of the United Nations
Ethylene gas is an odourless and colourless gas emitted by many fruits and vegetables through its natural process of respiration. Ethylene is the critical factor in accelerating the ripening process in fresh produce. It causes fruits in storage to soften and decay, it also causes vegetables & flowers to yellow and wilt.
By removing/neutralising ethylene, loss of shelf-life & throw-out wastage can be avoided. beFresh can help you achieve exactly this, we use the mineral potassium permanganate as a neutralising agent to eliminate ethylene present around your fresh produce.
A significant percentage of the fruit and vegetables that customers purchase these days are wasted as a result of softening, wilting and decay.
All fruits and vegetables give off ethylene gas as they ripen and some produce types emit significant levels of ethylene. Much of the produce in the home refrigerator is sensitive to the presence of even very low levels of ethylene gas. The domestic refrigerator acts as an enclosed ‘trap’ for the ethylene given off by fresh produce thereby quickening the ripening process.
beFresh is a simple to use product that efficiently neutralises ethylene.
Consumers can declare their fridges and fruit bowls an ‘ethylene free zone’ by using a pack of beFresh.
A small pack designed to be used in your crisper drawer of your home refrigerator or use it ambient on your fruit bowl on the kitchen table. Will last you for a month.
Its Non-toxic, safe to use, disposal via standard rubbish collection. Uncomplicated and easy to use - has no moving or gadget parts.
To use, just remove outer cellophane wrap. Very affordable way to extend the life of your fresh produce and reduce wastage at home. A natural solution, environmentally responsible.
HOW TO USE
1. To activate, simply tear off the cellophane wrap. That’s all you have to do. Do not open the carboard packet.
2. Affix the suction pad to the inside of the front wall of your crisper drawer.
3. beFresh remains active for 30 days. A handy date reminder area is on the back of the packet so you can make beFresh an essential purchase when grocery shopping.